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Apractical, skills-oriented approach to strategic management
Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
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79,000원
79,000원