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Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business
Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts.
This International Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. Every chapter now includes new questions to help readers test their understanding of the subject. There are also new Mini-Cases and Strategy in Practice vignettes that are contemporary and more relevant to the global scenario.
1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
Appendix A Data Sources for Analysis
Appendix B 20 Valuable Financial Ratios for Strategic Analysis
Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
Case 3a ESPN in 2015: Continued Dominance in Sports Television?
Case 3b ESPN and ESPN+ in 2021: Challenges of Growth
Case 4 Southwest Airlines: Flying High with Low Costs
Case 5 Harley-Davidson: Growth Challenges Ahead
Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
Case 7 Nike: Sourcing and Strategy in Athletic Footwear
Case 8 AT&T and Apple: A Strategic Alliance
Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants
Case 10A Tesla Motors: Disrupting the Auto Industry?
Case 10B Tesla and Panasonic’s Strategic Partnership: By Jeff Dyer and Gordon Scott
Case 11A Smartphone Wars in 2013
Case 11B Smartphone Wars in 2021
Case 12 Lincoln Electric: Aligning for Global Growth
Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
Case 14 Safe Water Network: Mastering the Model at Dzemeni
Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
Case 16 Uber
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