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2021.07.08
레벨
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한빛+ 뷰어 미지원 도서
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45,000원
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45,000원
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A study of international business through integrated theory and practice
Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned.
Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.
PART I: BACKGROUND FOR INTERNATIONAL BUSINESS
1. Globalization andInternational Business
PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS
2. The Cultural EnvironmentsFacing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses
5. Globalization and Society
PART III: THEORIES AND INSTITUTIONS: TRADE ANDINVESTMENT
6. International Trade andFactor Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
PART IV: WORLD FINANCIAL ENVIRONMENT
9. Global Foreign-ExchangeMarkets
10. The Determination of Exchange Rates
11. Global Capital Markets
PART V: GLOBAL STRATEGY, STRUCTURE, ANDIMPLEMENTATION
12. The Strategy ofInternational Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
PART VI: MANAGING INTERNATIONAL OPERATIONS
17. Marketing Globally
18. Global Operations and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
45,000원
45,000원