How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
리얼타임 eBook 안내
PDF 형식으로 제공되며, 다운로드한 eBook은 PDF 포맷을 지원하는 디바이스 또는 프로그램에서 제한없이 열람할 수 있습니다. 또한 eBook 내의 텍스트 검색 및 인쇄도 가능합니다.